IB BOOKS

Issue No. 47 - June/ july

Selling in the Zone and branding it Purple

Two Adelaide authors have each written a book to present a complete self-help blueprint for business success. Ashley Knoote-Parke and Michelle Stanton look at the same challenges from completely different points of view – Ashley from the outside and Michelle from the inside.

Ashley is the founder of Brand it Purple, a firm specialising in assisting companies to develop their business brand and individuals to develop their personal brands. She also heads up tish’n enigma books a boutique publishing company. Ashley’s book is called Brand it Purple and details strategies of how people can stand out in a crowd so they make a positive impression.

“In a competitive business environment we need to make a good impression fast,” says Ashley.

“Business branding is big business, but the biggest growth area of branding and marketing today is personal branding.

“Think about it like this, in a field of red poppies how long does it take you to notice one purpl...

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