Case Studies
Issue No. 47 - June/ july
Unifresh motivated to succeed
Timely opportunities and a commitment to staff have helped UniFresh Processors carve a niche in the food supply market.
The Woodville North-based business is a South Australian family owned and operated company which specialises in processed and prepared fruit and vegetables.
The business began with the Haddad family’s involvement in the ownership of a fruit and vegetable retail store. This diversified to include selling wholesale fruit and vegetables to interests around Adelaide. At the time, a trend in the market required
processed vegetables. To exploit it, the Haddad family invested in processing equipment.
Within a year they developed a purpose-built processing plant to cater for an expanding demand. UniFresh began trading in February 2000.
By the end of 2003 UniFresh was in a position to take over a rival company to further their expansion. Today the firm supplies every state in Australia with fresh-cut fruit and vegetable products.
UniFresh clients include Subway and Hungry Jacks restaurants, Domino’s Pizza, Wok In A Box and Vili’s Pies.
GM, Phil Haddad, with his brothers Andrew, Paul and Chad manage the company and more than 50 staff. Phil calls UniFresh a family business, but credits his employees and other management staff for its growing success.
“UniFresh is more than a company. It’s made up of a motivated and loyal team,” says Phil.
He says all staff are committed to the company’s vision to be dynamic, progressive and consumer-focused.
“We aim to do this by first putting all our staff into the picture of where we are today and where we need to be in one, three, five, 10 even 20 years from now,” says Phil.
“We focus on educating our staff on what we have established to be the key elements of a successful business which are reflected in our core values and belief statements.
“We budget a considerable amount on professional consultants to improve our products a...
