Media

Issue No. 48 - August/September 2009

FIVEaa adds digital

Digital radio began in Adelaide in May, bringing unprecedented flexibility to what has been a onedimensional medium. Top-rating talkback radio station FIVEaa, part of the dmg group, was ready to go from day one as the breakthrough dealt with a longstanding problem for AM radio broadcasters.

“The main point is clearer sound and improved reception, particually important for AM stations who have traditionally been at a disadvantage to FM stations,” says dmg Adelaide GM, Paul Bartlett.

“Areas on the fringe of coverage area, particularly in the southern metropolitan area, or in offices will now have no issue with reception.” But more important to listeners will be the extra features digital radio - technically known as DAB+ - offers. DAB+ radio sets bring extra channels, pause and rewind radio, downloadable music, more details about advertised products, slideshows, scrolling text, electronic program guides and constantly updated news and sports information. Tuning is ...

The rest of this article is available to in-business subscribers.
If you are a subscriber, please log in - click here.

Established in 2001, in-business is South Australia's leading independent local business knowledge source. We offer subscribers:

• a high quality bi-monthly magazine
• password access to our complete archives online from Issue 1
• regular SNAPSHOTS eNewsletter
• optional listing in our magazine business services directory called 'the team'

in-business has become one of South Australia's best networking packages delivering readers untold business opportunities.

To subscribe click here, or to receive a free trial copy click here.