News

Issue No. 49 - October/November 2009

BMW has ultimate fashion accessory

by Pamela Brombal

It’s on again: the 2009 Adelaide Fashion Festival with naming sponsorship by luxury vehicle retailer, Adelaide BMW.

To be held in November and now in its second year, the Festival will feature Adelaide’s best in

fashion, including a TAFE SA Graduating students’ gala fashion parade.

Major sponsor, Adelaide BMW says sponsorship of the event is a major initiative of its customer loyalty program, as well as an opportunity to promote its brand in a key target market.

“Any major sponsorship has to be undertaken with your key corporate marketing objectives firmly in mind,” says Adelaide BMW Marketing Manager, Gabrielle Byfield.

“As well as supporting a great event that promotes the local fashion industry, we wanted to be involved in something that appeals to our customers who will ultimately benefit.

“The BMW Adelaide Fashion Festival provides an ideal opportunity to reward our loyal customers, particularly our female customers.

“...

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