IB Woman
Issue No. 49 - October/November 2009
Christelle clear on Europe
A native of France, Christelle Damiens planned for a future in international business by becoming fluent in three languages and engaging in work experience in Germany, England and India. She also enjoyed a structured work placement in Australia, she says, by fulfilling a desire not by chance or circumstance.
“I have a sales background and a passion for export development,” says Christelle in her lilting accent. “I could see a need for personalised and expert assistance to Australian companies wishing to export. France and Germany are often overlooked in favour of the USA, India or China so my role is educational and connective.”
Christelle is MD of Exportia, a specialist consulting firm she set up four years ago. With a focus on IT and high-tech companies, Christelle says many smaller Australian companies are surprised to find France is the fifth largest economy in the world, offering tremendous opportunities for the right company.
“There are surprises on both sides,” says Christelle. “French and German companies, with whom we deal, are often surprised to find the most innovative software, hardware or telecommunication solution is designed and manufactured in Australia, often right here in Adelaide.
“Exportia has been specialising in electronics, medical, and environmental technologies, but as we expand and become better known doors into other IT and high-tech areas are being opened. SA companies have a dynamic opportunity if they are export ready and responsive; the door only opens once.”
Christelle says European companies are harder to interest, but once their attention has been gained exporters need to be responsive and ready to perform.
“The biggest mistake some companies make is to undermine the value of a regular local presence and this is exactly what we propose to overcome with our Europe-based team,” Christelle says.
“The culture is different in Europe. In Australia people will give you...
