News
Issue No. 50 - December/ /
Fired with the will to succeed
by Pamela Brombal
SA’s contestants in The Apprentice have come away from the experience with renewed faith in themselves and their ability to work through reality TV ‘failure’ to business success.
Based on the hit US series, the local version saw high profile Australian businessman and founder of Wizard Home Loans, Mark Bouris doing the hiring and firing.
The Nine Network show, recently concluded, featured 12 men and women competing for a six-figure job working for Mark’s financial services firm, Yellow Brick Road, in the ultimate job interview.
South Australia’s two contestants, HR consultant Amy Cato and a 19-year-old law student Sam Hooper, were ‘fired’ from the series in episodes 3 and 7 respectively but both say appearing on The Apprentice was great for profile-building.
Each week on the show, contestants compete in tasks where the losing team faces the boardroom with one contestant hearing Mark utter Donald Trump’s famous words: ‘you’re fired’.
Amy, 25, is a self-made businesswoman who grew up in a single-parent family on the wrong side of the tracks having been raised in Elizabeth and the
Melbourne town of Frankston. She owns and runs Cato & Hall, a boutique recruitment agency in Adelaide
and Melbourne.
“At 24 years old I wrote a business plan, sought a financial backer and launched Cato & Hall Recruitment,” says Amy.
The company has since fallen on hard times, with lessened profits, and Amy losing the ...
