Case Studies
Issue No. 50 - December/ /
Monkeystack connects the Dots on TV
by Pamela Brombal
In the highly competitive and ever-evolving digital media production business, Adelaide has a new star to boast about.
Visual effects and animation company Monkeystack, based in Hindley Street, has been serving advertising and film industries for the past four years, but recently ventured into children’s’ TV to land highly lucrative digital content trade in Korea.
Founders Shane Bevin and Troy Bellchambers do not come from conventional digital media backgrounds; both started out as school teachers. Together they coordinated the Diploma of Multimedia Course for The International Digital Effects and Animation School for seven years before committing to full time commercial when they formed Moneystack together with third co-founder, Justin Wight.
“Monkeystack was formed around a client job for Clipsal Australia in which we were commissioned to make a cinema release animated short,” says Troy.
“The beginnings of Monkeystack were quite humble with us using our own equipment and working on trestle tables set up in Justin’s parents’ rumpus room.
“In the six years since forming we have consolidated our position in the advertising and animation industries as a reliable and affordable option for animation and motion graphics services.”
In 2008-09 Monkeystack doubled its revenue on the previous year. The partners reinvested profits to research options for growth in the areas of children’s TV and the games industry.
Investing heavily in children’s TV and production, Monkeystack currently has a slate of TV and cross-platform projects at various levels of production, including their own creation, Dots And Diamond.
“Having origins in teaching at primary level, Shane and I have both been interested in developing children’s properties,” says Troy.
“Prior to Monkeystack, Shane and I were developing a book series based on the adventures of a dog and cat named Dots and Diamond.
“The South Au...
