B2B Marketer
Issue No. 50 - December/ /
Who has the keys to the green machine?
by Kimon Lycos
I write to you in the future. This article is due to be published in late November, and here I pound out my heart in late October. Here in the present, debate rages about carbon tax, carbon emission schemes, capture and storage and what it all means to Australia.
In December we have COP 15 – the climate change showdown for global leaders in Copenhagen. Mixing in with ladies who smoke cheap cigars in cafes, the world will attempt to draw a line in the sand about the cost of carbon, and where it will apply. If you are worried you are more confused about carbon emissions than a hormone imbalanced teen, don’t be. Fact is, corporate Australia has yet to get a grip on the issues, evidenced by how many lack governance at a board level on the issues. Trust me, this will rapidly gain massive importance.
So it will be interesting to see where the cards fall and what our response as a nation will be.
From the outset, I want to declare I am apolitical.
I have zero political alliance. I cheer for the guy who
will give me the most and not destroy too many things in the process.
Being apolitical means you suffer double the frustration in situations such as climate change. At least if you had an alliance, you wouldn’t tend to see all the dumb things your team does. We who drink apathy like fine wine have an average life expectancy of five years, due to hardened arteries, blood pressure and continually getting bowled over by stupidity, which can graze the knees and cause infections.
Most frustrating of all is the off-topic strategy, where politicians raise the spectre of job losses and economic hardship, and that now is not the time to make economic changes to account for carbon.
It’s off topic, because it simply does not need to be discussed. The facts are in: we the world are moving to a carbon-constrained economy. Australia, are you ready or not?
For anyone who has been to central Queensland, you’ll see that ...
