Case Studies

Issue No. 51 - February/March 2010

DVD recruiting, by Kojo

When Simon Hammond, Global Marketing Manager for Hearing Life, wanted to recruit audiologists he enlisted the help of Adelaide-based production company, Kojo Productions to ensure the right candidate was found.

“I knew Kojo would be able to help us capture and communicate what truly makes Hearing life different and special,” says Simon.

“It would not be possible to capture the message of our brand through traditional recruitment strategies that would still be engaging and seem completely honest.”

With an aging population driving hearing service growth in Australia the recruitment environment for audiologists is extremely competitive.

Agencies charge up to $30,000 to find a candidate.

“And even then, it is still difficult for recruiters to encourage movement and change for the benefit of Hearing Life, as recruiters also work on behalf of other hearing care providers trying to find employees,” Simon says.

Short supply of qualified hearin...

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