News

Issue No. 51 - February/March 2010

Snapshots

Love him or hate him, Elvis Presley is one of the biggest marketing success stories of the 20th century. Elvis knew how to commercialise his craft, how to connect with ‘customers’ and how to embed his brand in the psyche of millions of people.

And Elvis lives on, through merchandise, blogs, tourism and countless impersonators. Why does the Elvis brand endure where others fade?

Direct and digital marketing activities have been largely responsible, through avenues like Youtube e...

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