B2B Marketer

Issue No. 52 - April/May 2010

$46k buys bespoke bragging rights

In a world dominated by mass production, where mega brands sponsor big name teams, to get us to buy their gear and dream of leading the peloton, a UK motorsport company has continued with bespoke manufacturing.

You will need to allow a week for six engineers to build what is one of the most expensive road bikes in the world. At $46,000, the Factor 001 will know more about you than your mother ever did, monitoring your skin temperature, reading how powerful each of your legs is, respirat...

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