IB Woman
Issue No. 52 - April/May 2010
Leila stages media coup
Leila Henderson makes news every day. She not only runs one of Australia’s leading press release services, she is developing a world first system for connecting news online – and fits this in with a hectic life as a journalist, author, single parent, IT specialist, and ‘media maven’.
With her latest invention – known as Swayve - she’s partnering with PR consultancies and news agencies to pave the way for a faster, simpler way to create and report on media campaigns.
From her journalism cadetship in the days of lead typesetting in her native Scotland, to London to Sydney at 21 to work on the Australian Women’s Weekly, she’s had media in her blood.
After time in Canada with the Toronto Star group she returned to Sydney as Managing Editor of Vacations Magazine. She has worked for major publishers ACP, Fairfax, News Ltd and Reader’s Digest and has written more than 20 books on business and health - even romantic fiction.
Leila arrived in Adelaide during the ‘dotcom bubble’, putting seven years as the SA correspondent for The Australian’s IT section under her belt.
Seguing into corporate PR and marketing for ICT companies, she worked with presentation coach David Griggs during the World Congress on IT in Adelaide in 2002 and has since helped hundreds of SA innovators to develop winning pitches and business plans. She and David are presenters in the Growing Global Companies program at InnovateSA.
“I was so inspired by the courage, tenacity and inventiveness of SA’s innovators, I founded my media technology company, NewsGallery, to create Australia’s first service to offer the PR and marketing industry a one-stop shop to manage press release campaigns,” Leila says.
NewsMaker makes it fast and easy for anyone with an announcement to make to reach professional media, social media and search engines in one hit and measure the results. The service gives the PR industry a way to report on RoI to their ...
