Tool Box
Issue No. 56 - Month/Month year
How to be memorable to your market
by Dr Linda Vining
Dr Linda Vining, author of the book Purple Power for Memorable Marketing, addressed a Business Womens Network meeting during Adult Learners Week on being memorable in the marketplace. She gave the following four tips:
1. Make your name memorable
The most valuable marketing tool you have is your name. And it’s free. It comes with you at birth and it stays with you for life. But it’s an underused tool in marketing.
Knowing a person’s name is a handle to open a conversation, get in touch, continue a relationship... And what a relief when someone offers you their name at the start of a conversation. Even better if they wear a big bold name badge that you can look at until you have it memorised.
Make your name memorable. If it’s too long, too hard to spell or too difficult to pronounce it’s not a business asset.
Give yourself a personal name that is easy to say, easy to read, easy to remember.
2. Display your name
The place to wear your name badge is high on your right hand shoulder. That way, as people approach you and make eye contact, your name comes easily into view. Write your first name larger than the rest.
Here’s a great public relations exercise. As you extend your hand and smile in greeting, give your name and a business card; even to people you think should know you. You can never offer your name too frequently. It’s a great courtesy.
A business card is an essential marketing tool. Never ...
