IB Woman
Issue No. 60 - August/ /
Digital Spirit Inspires Paula
Change is all in a day’s work for Spirit Films Producer, Paula Smith.
Spirit Films is a division of Adelaide-based visual arts enterprise, Kojo, which is undergoing an internal restructure to prepare the business for growth and a stronger presence in the digital space.
Newly named core business units - Content, Post Production, Digital and Events - will shape the internal landscape of the new Kojo, with Spirit Films becoming part of the Content team.
The new structure aims to deliver on Kojo’s new mantra, Content + Digital = Engagement. An equation covering everything from events to films, digital to entertainment.
“The variety of work in a normal day at Spirit Films is vast. Apart from the day-to-day management tasks of running a business, like board reports, managing budgets and staff, I also handle marketing and production of individual projects,” Paula says.
“Each project brings with it new challenges; one day I’ll be painting a studio, the next shopping for wardrobe, organising casting, location searching or booking crew and post production.
“I developed a strong work ethic early on in my 30-year career, accepting that this exciting work happens anywhere, anytime. To work in this industry, you must be passionate.
Paula says her work is “most definitely” changing as the media landscape changes at breakneck speed. “Content and digital media have widened the variety of advertising avenues and I have obs...
