Tool Box
Issue No. 62 - December/January 2011
Prepare for Merry Christmas online
by Tamara Caire
Christmas is just around the corner and if you’re an online retailer, it’s time to focus on getting ready.
DBG Technologies’ experience in developing online retailing ventures has distilled many best practice principles, including the following:
1. Design special Christmas-themed banners and images for your website
This could mean some festive touches in the header across the top of your website, or some new moving images for your homepage. Not only does this show you’re getting into the Christmas spirit, it will also act as a reminder to your visitors that Christmas is approaching and that you are an option when it comes to gift shopping.
We recommend getting your web designer to help ensure the new imagery looks professional and fits with the rest of your website.
2. Link these new banners to some Christmas Specials
After theming your website in a festive way, it’s time to dedicate an area to Christmas specials. Direct your new, moving banner images to this area/page and show your users what you have to offer.
3. Consider a Google AdWords campaign
Around the festive period, there are quite a few overwhelmed, and time-poor people rushing to think of unique Christmas gift ideas. Not surprisingly, a lot of them turn to their old friend Google for help.
A breakdown from Google (Figure 1) shows the number of times each of these keywords is searched for in Australia.
It’s quite staggering to think that in December more than 3500 people per day Google “Christmas gifts” to try to get that last minute bargain.
4. Undertake an email marketing campaign
Fitting in with the Christmas-theming that you’ve done on your website, follow this through into a targeted email marketing campaign to help drive more traffic to your site. We all know how hard it can be to come up with unique gift ideas for our loved ones, so why not beef up your e...
