Tool Box
Issue No. 63 - February/March 2012
How to rebrand yourself for 2012
by Astrid Varga
With the New Year well and truly upon us many of you will be working on your ‘goals’ and ‘to-do list’ for 2012 and rebranding your company might be hot on the agenda. Unsure if you need to rebrand?
Here are six points to help you on your way.
1. Reasons to rebrand
Your brand identity and logo design may be tired, out of date or may not reflect what you do anymore if your company has changed over the years, your company pursues different work and your existing branding no longer reflects your products or services.
Our rebrand for Green Pritchard & Co Accountants was developed after a restructure of the company resulting in a name change. A modern, personal and relational brand identity including a logo design, corporate stationery suite, corporate style guide and interior and exterior signage was designed to complete the rebranding.
2. The right brand name
Often brand names are based on the name of the person or people who started the company, or a spin on what the company does or produces. It’s a good idea to develop a brand name that’s memorable or accurately reflects what your company does or stands for.
Once you have decided on the name it’s a good idea to check with the Consumer and Business Services to make sure no other company is using the name in your industry sector.
You may also want to check with IP Australia that the company name or trade mark you choose is not trademarked by another company.
3. What will need to be redesigned?
Along with the new brand identity and logo design you will need to redesign your corporate stationery suite, brochures, flyers, press advertisements, office and vehicle signage, uniforms, quotations and invoices, exhibition banners, website, e-newsletters and social media channels.
Consistency amongst all your company’s brand communications will create strong brand awareness and build brand equity.
4. The benefits of rebranding <...
