Management
Issue No. 64 - April/May 2012
Allure of Adelaide’s future boosts ACB
The highly lucrative, fiercely contested business tourism industry in South Australia is at an all time high according to latest Adelaide Convention Bureau figures.
After a record-breaking 2010-11 financial year brought about $112.4 million in economic benefit to SA – with a 56:1 return on investment - the Bureau released end of calendar year figures in January suggesting the 2011-12 year may reach the same mark – or better it.
ACB is the peak body responsible for enticing corporations and associations to SA for business events and incentive travel.
“Make no mistake: we know times are tough and in many instances we are competing on a world stage against destinations with much bigger resource pools,” says CEO Damien Kitto. “Even when bidding for national events, competition between the cities of Australia is severe with everyone putting up big dollars to secure their slice of the lucrative business visitation market.”
SA continues to punch above its weight. More than 135 events with an economic impact worth $107m was delivered to SA in 2011.
“Our overall strategy to develop key relationships and profile our state via a series of specially targeted events and media features both nationally and internationally has proven fruitful” Damien says.
“Most importantly though, our Team Adelaide approach has time and again proven to be one of our greatest strengths,” he said.
The Convention Bureau’s Team Adelaide comprises key players in the business events industry who partner the Bureau as n...
