B2B Marketer
Issue No. 64 - April/May 2012
Make moves right or wrong, but adapt
by Kimon Lycos and Kimon Lycos
I’m in Singapore, and just went to the loo - which inspired this article. I’ll leave it to the editor to decide if that is a good or bad thing, but suffice to say I’ll take my ideas anywhere I can get ‘em.
Faced with a row of cubicles I noticed the one on the end had a special sign: “Mind the step, squat pan and hose inside.” I even checked to see if it was a prank.
You see I have had experience with one these setups in Malaysia. Dropping the kids off to the pool took about 30 minutes. Without too much detail, I can tell you, a hose and hole presented some challenges and it took considerable time to nut out a way to accomplish a reasonably straightforward exercise. My wife thought I had been kidnapped and after the explanation and detailed account I gave, she wished I had.
Flash forward: here I am in Singapore, I see the sign, and my mind goes back to that fateful day. As I rejoice in modern plumbing and stunning porcelain, I can’t help but wonder what idiot would choose a hole and hose.
The only person who would choose such an outdated method is someone who simply cannot adapt to new and improved means. They risk god knows what disease, and huge inconvenience, all because they lack the ability to adapt.
Plenty of companies have the same trait (c’mon, admit it – brilliant segue).
Never has there been so much choice or range of options of industries available for the modern day B2B marketer. A guy called Eric Beinhocker from McKinsey Global Institute worked out that a city the size of New York offered more than 10 billion different types of products. ...
