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IB Woman

Issue No. 64 - April/May 2012

Pamela supports nation’s pride

Communications professional, Dr Pamela Schulz knows a thing or two about getting messages across.

Now a lecturer and tutor in her field at the University of SA, Dr Shulz also chairs the Defence Reserves Support Council in South Australia.

Dr Shulz “fell into journalism” as a young mother because it offered flexible working options (for the time) and a sympathetic boss.

“I started out in radio and press (but ended up) working for less than eight years in journalism and radio talk show hosting in between having children and studying,” she says.

One day a woman called in to the radio station (5MU Murray Bridge) seeking help with a violent partner during a call-in show.

“I didn’t know what to say or how to respond so I spoke to her off-air and organized someone to go out to help her,” Pamela says: the experience prompted her to study to become a better journalist and presenter. “I went back to university. I found out how much I loved scholarship and that here was a place where it was ‘OK to be clever’. I loved it,” Dr Schulz says.

She started by “majoring in whatever was on a Tuesday night” to fit in with busy family life: Military History and European History. She earned a BA in Communications (radio and TV and social issues) then Grad Diploma in Sociology an M Ed in Community and teacher development.

Then followed a long public sector career where Dr Shulz was communications director of several government departments. She wrote the Bright Start Bright Future Campaign, developed for t...


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