Issue No. 65 - June/July 2012
Brand audit gives a competitive edge
by Carrie Buckle
How competitive is your brand identity? Don’t know, unsure, never thought about it? If this sounds familiar then a brand audit is a winning strategy.
A brand audit helps key management understand the condition of a brand identity and provides solutions to the gaps identified between brand strategy and brand delivery.
A brand audit also extends to a review of all brand communications, marketing materials, advertising, website and social media to see how consistent they are and...
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