Issue No. 65 - June/July 2012
SYC change to stress HYPA activity
An extensive rebranding exercise is repositioning the former Service to Youth Council to better reflect how the South Australian youth support group goes about its business.
“The changes to our organisation’s brand are to now refer to Service to Youth Council simply as SYC, changing the name of Service to Youth Council – Youth Agency to HYPA (standing for Helping Young People Achieve) and refreshing the logos of Job Prospects and Training Prospects,” says SYC chief executive, Paul Edginton.
“As an organisation with a 54-year history, many changes and developments have occurred over its lifetime. Through all of these changes, the organisation has remained true to its core values, putting young people at the centre of everything we do. However, our activities have evolved and a number of our divisions now support people of all ages, where doing so increases the reach and impact it can have on young people.
“In this new brand structure, HYPA is the orga...