Issue No. 66 - August/September 2012
SA expert builds entry to Brasil’s franchise
South Australian franchising expert, Alan Branch of Global Franchise Partners was invited to attend the Brazil Expo in June as an international speaker on franchising.
At the event Alan also represented the BBX, Blow Dry Bar, Seduce and Zambrero franchise brands from Australia.
Alan says the Brazil expo has become the largest franchising Expo in the world, having surpassed the Paris franchising expo this year with superstars like legendary soccer player Pele attending the opening ceremony.
He was interviewed for this year’s ABF Brazil expo and his interview from 2011 has been viewed by almost 10,000 people.
“With the support of the Franchise Council of Australia the four Australian brands were represented in the international franchise corridor of the ABF Expo next to brands from Russia, Belgium, Spain, France, USA and many others,” Alan says.
The ABF Franchising Expo was first held in 1992. In 2011, the event welcomed 46,700 thousand visitors and had about 420 exhibitors. ABF President, Ricardo Bomeny announced in 2012 the exhibition area of the event increased by 14% and now covers 31,000 sq m for more than 500 exhibitors with visitor and investor numbers expected to exceed 50,000. The 2012 ABF Expo is expected to generate about $200 million in business (for details see the ABF Franchising Expo website at www.abfexpo.com.br).
During the expo the ABF conducted an inte...