in South Australia
Issue No. 7 - October/November 2002
Working Hard to Earn Trust
Reaction against corrupt high-fliers has worked in favour of diligent SA home loan originator, Nathan Stewart, whose NAP Finance business is well on the way to becoming a multifaceted institution.
The company was first registered as NAP Stewart Pty Ltd in August 1999, when two employees began work under contract with national lender, Aussie Home Loans. NAP worked with Aussie as a contractor until June 2000, when Nathan, the managing director, opted for independence.
Banking on his own superior service turned out to be a good move for Nathan: about 75% of NAP business has come via referral.
The company name changed to the NAP Group, trading as NAP Finance, which paved the way for further diversification within the financial services Industry—a financial one-stop shop-concept.
“Approximately 40% of our business is repeat business,” Nathan says. “Our current marketing and advertising strategy will focus on customer loyalty as we broaden our spectrum of products. We envisage a 60% repeat from our core customer base.”
The one-stop-shop concept of extended services has included creating a network of real estate agents in the metropolitan area to help clients with buying and selling property, and, similarly, property managers to help with investment management.
NAP also offers the services of property conveyancers, accountants and builders as well as line of credit advice.
The firm employs 31 staff at the mom...
