Tool Box

Issue No. 9 - February/March 2003

Finding Ad Inspiration

How to improve your advertising success

by Cherie McGuinness

"Advertising is an amazing science – one that can make you a fortune or one that can burn all your profits" (Brad Sugars).

The first place to start when writing an advertisement for your business is to find an answer to these two simple questions… "Who is my target audience?" and "What advertising medium is the best to reach them?"

It is only after answering these two questions that we are ready to develop our advertisement.

The best way to judge the quality of ...

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