B2B Marketer

Issue No. 50 - December / January 2009

by Kimon Lycos

I write to you in the future....
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Issue No. 49 - OCTOBER/NOVEMBER 2009

by Kimon Lycos

Do you get annoyed, like I do, that anything that looks cool, works well and has even a hint of appeal is almost always the most expensive of its kind? That you know in essence you are paying extra because of design? Well Apple has turned that idea, and the software game, on its head with its latest launches....
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Why is the AMI, MIA for B2B?

by Kimon Lycos

My time in Sweden gave me a lot....
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Issue No. 48 - August/September 2009

by Kimon Lycos

Australian B2B marketing potential: it’s harder to pick than a broken nose....
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Issue No. 47 - June/ July 2009

by Kimon Lycos

Traditional B2B marketing seems to be all about how to beat the competition with confrontation and militarystyle tactics and lingo....
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Smoking Canadian bacon

by Kimon Lycos

Elvis is dead....
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Issue No. 46 - April/May 2009

by Kimon Lycos

Damn good question!...
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The birth of a classic

by Kimon Lycos

I’ve just handed back the keys of one of the best cars I’ve ever driven, and this is for many reasons....
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Issue No. 45 - Feb/March 2009

by Kimon Lycos

Everyone loves an expert....
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