B2B Marketer
Issue No. 50 - December / January 2009
Who has the keys to the green machine?
by Kimon Lycos
I write to you in the future....
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Issue No. 49 - OCTOBER/NOVEMBER 2009
Beware the snow leopard
by Kimon Lycos
Do you get annoyed, like I do, that anything that looks cool, works well and has even a hint of appeal is almost always the most expensive of its kind? That you know in essence you are paying extra because of design? Well Apple has turned that idea, and the software game, on its head with its latest launches....
Read StoryWhy is the AMI, MIA for B2B?
by Kimon Lycos
My time in Sweden gave me a lot....
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Issue No. 48 - August/September 2009
the undiscovered country
by Kimon Lycos
Australian B2B marketing potential: it’s harder to pick than a broken nose....
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Issue No. 47 - June/ July 2009
Joy of making your own rules
by Kimon Lycos
Traditional B2B marketing seems to be all about how to beat the competition with confrontation and militarystyle tactics and lingo....
Read StorySmoking Canadian bacon
by Kimon Lycos
Elvis is dead....
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Issue No. 46 - April/May 2009
Hey buddy, how much for the brand?
by Kimon Lycos
Damn good question!...
Read StoryThe birth of a classic
by Kimon Lycos
I’ve just handed back the keys of one of the best cars I’ve ever driven, and this is for many reasons....
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Issue No. 45 - Feb/March 2009
Beware of the “smartest guy in the room”
by Kimon Lycos
Everyone loves an expert....
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