B2B Marketer

Issue No. 62 - December/January 2011

by Kimon Lycos and Kimon Lycos and Kimon Lycos and Kimon Lycos

Personally I would have to class myself as a pacifist....
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Issue No. 61 - October/November 2011

by Kimon Lycos and Kimon Lycos

PART 3 More solutions (illustrations accompany this article, seek printed copy 08 8332 8200) This is the final installment of a three-part series....
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Issue No. 60 - August / September 2011

by Kimon Lycos and Kimon Lycos

PART 2 – The solutions Last issue I shared my painful experience of dealing with a person who had nutmeg for brains and wanted to decentralize their international B2B advertising, because “all business is local.” If you didn’t read it, I can assure you that what I wrote was full of amazing insights, wit, and a dash of sarcasm....
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Issue No. 59 - june/july 2011

by Kimon Lycos and Kimon Lycos

PART 1 – The challenges Let’s set the record straight, or as Dr Phil puts it – “Let’s get real.” I’m pretty sure I have grouched on this before, but jeeze, why do people have this innate need to make simple things very hard? I mean, let’s face facts, B2B marketing and advertising is not exactly at the same skill level as say, splitting an atom, repairing eyesight or making sure your socks always match after they get washed....
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Issue No. 58 - april/may 2011

by Kimon Lycos and Kimon Lycos

Oooooh, imagine the wonders of hooking up with a big boy; you know one of those massive multinationals, who despite their power and size lack the very innovation you can deliver....
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Issue No. 57 - February/March 2011

by Kimon Lycos and Kimon Lycos

You can see those little guys now, pecking away with their fleeting tool of consequence, the egg tooth; a hard protuberance on their beaks....
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Issue No. 56 - month/month year

by Kimon Lycos and Kimon Lycos

The only thing I can promise is that I will continually contradict myself, and you may wind up very confused, so to avoid the latter, I’ll start with two solid truths about advertising....
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Issue No. 55 - October/November 2010

by Kimon Lycos and Kimon Lycos and Kimon Lycos and Kimon Lycos

Since the release of my research, the press coverage and response has been fairly interesting....
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Issue No. 54 - August/September 2010

B2B marketer’s essentials Here’s what successful B2B marketers are buying I like the Mini....
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Grant me a wish...

by Kimon Lycos and Kimon Lycos

George W is an intellectual giant....
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