B2B Marketer
Issue No. 47 - June/ July 2009
Joy of making your own rules
by Kimon Lycos
Traditional B2B marketing seems to be all about how to beat the competition with confrontation and militarystyle tactics and lingo....
Read StorySmoking Canadian bacon
by Kimon Lycos
Elvis is dead....
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Issue No. 46 - April/May 2009
Hey buddy, how much for the brand?
by Kimon Lycos
Damn good question!...
Read StoryThe birth of a classic
by Kimon Lycos
I’ve just handed back the keys of one of the best cars I’ve ever driven, and this is for many reasons....
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Issue No. 45 - Feb/March 2009
Beware of the “smartest guy in the room”
by Kimon Lycos
Everyone loves an expert....
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