Marketing
Issue No. 43 - October/November 2008
Finer points of cash control for SMEs
Affable finance expert Garry O’Shea from the Commonwealth Bank offers his small business finance expertise to delegates at The Brew Small Business Expo....
Read StoryMarketing basics in a downturn
by Dr David Corkindale and Dr David Corkindale
Consumer confidence is lower than it was a year ago and business confidence is the lowest in 14 years, with that in SA being lower than any state in Australia....
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Issue No. 42 - AUGUST/SEPTEMBER 2008
Australia top of the tree for DM
by Pamela Brombal
Are Australians the best direct marketers in theworld? This is the question Tequila Creative Director, Peter Bidenko will explore at Marketing Week 2008 session, A Celebration of Australia DM Creative....
Read StoryDoes your marketing strategy take new trends into account?
by Pamela Brombal
The world of communications is changing – but the timely question is which specific trends are having an impact? Penny Burke, Director of Essence Communication, will cover the Six Future Trends You Need To Know about in an informative session at Marketing Week 2008....
Read StoryEllhof races to new ideas
Joerg Ellhof, who is Head of International Marketing Communications, for the world’s biggest carmaker, Renault, has that uniquely European quality of courteous irreverence that makes his ‘break the rules’ message stronger....
Read StoryHow 25 punds created a $300 million empire
by Pamela Brombal
With an idea and a seed capital of just 25 pounds, New Zealander John Anderson created leading tourism company, Contiki Tours....
Read StoryHow to crack the consumer
by Pamela Brombal
John Gamvros is the Head of Strategy for OMD Fuse, the branded content and entertainment division of OMD in Sydney....
Read StoryMarketing ethics: oxymoron or positive element?
by Pamela Brombal
The University of Adelaide’s Executive Dean for the Faculty of the Professions, Professor Pascale Quester will look at marketing ethics and corporate social responsibility at Marketing Week 2008....
Read StoryModern roots of B2B marketing communications
by Kimon Lycos
With all the innovation and technology banging about in Sweden there is one other thing to consider - marketing the stuff....
Read StorySuccessful online viral marketing
by Dr David Corkindale and Dr David Corkindale
The latest Indiana Jones movie cost $160m to make and $140m is being spent on marketing it....
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