Marketing Week 2009
Issue No. 48 - August/September 2009
Clients want innovation
What’s the best response a financial service provider can make to a downturn? Cut rates Adelaide-based Marc Makrid & Associates set out to explore this in a client survey which highlighted the mismatch between professional assumptions and client wishes....
Read StoryCulture shocks in Asia
Catherine Eddy, Executive Director, Consumer Research Services for Nielsen Indonesia, notes cultural quirks outweigh economics for any marketers developing business in Indonesia and Vietnam....
Read StoryOn the ground in China
Viveca Chan, founder of Hong Kong-based WE Marketing Group - WE stands for west-east - has been watching business development drama unfold in China as western companies come to grips with realities on the ground in a vastly different culture....
Read StorySocial media tightens target focus
Peter Harris, MD of Colmar Brunton Australia will discuss the dimensions new social networking media add to the marketing mix....
Read StorySurf’s up for sponsors
Surfing South Australia CEO Steve Reddy is a trained recreation planner who for many years has managed youth training and sport programs....
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