Marketing

Issue No. 50 - December / January 2009

by Dr David Corkindale and Dr David Corkindale

We all know the answer to the classic question, “Why do people buy a power drill?” is: “to meet the need to make holes”....
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Issue No. 49 - October/November 2009

by Dr David Corkindale and Dr David Corkindale

“Social media is like teen sex....
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Niche marketing benefits

by Kimon Lycos

The more closely you can define and pinpoint your target market, the more success you’re likely to enjoy....
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Issue No. 48 - August/September 2009

by Dr David Corkindale and Dr David Corkindale

Is it possible to predict accurately who will win a performance competition, on TV, like dancing and singing, where it is decided by viewers’ votes? The answer is yes....
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Issue No. 47 - June/ July 2009

The South Australian Tourism Commission (SATC) has recently launched its largest domestic marketing campaign in a decade, starting a multi-year effort to increase South Australia’s appeal as a holiday destination....
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Leverage: results from limited means

by Carol Haslam

The principle of leverage is about gaining the most in terms of sales, cash flow and profits for the least amount of time, effort and money invested....
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New rules for new media

by Dr David Corkindale and Dr David Corkindale

Web 2.0 and 3.0, Adwords, Blogs, Facebook, YouTube, iPhone Apps… what are they for and how should we use them for marketing in the digital media age? Our ability to digitise and communicate information to miniaturised devices which are IP-addressable and location-identifiable means we are at the start of another industrial revolution....
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Issue No. 46 - April/May 2009

by Dr David Corkindale and Dr David Corkindale

In order to get sales you need good salespeople....
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Creating winning advertising

by Carol Haslam

Your business could be “number one”....
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Issue No. 45 - Feb/March 2009

Social networking through MySpace, Facebook and YouTube holds enormous marketing potential, but posting a promotional video doesn’t automatically equal great marketing, multimedia expert Mark-John Winter warns....
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