About Us - news that means business…
Where we came from
in-business magazine was launched in 2001 to meet a need for a business publication that focused on South Australia showing how successful our home-grown businesses could be.
From the outset in-business has emphasized success, highlighting strategies that work and fostering opportunities for business collaboration.
Senior business people were quick to respond and a strategic alliance with the Australian Institute of Company Directors saw in-business carve out a place for itself.
The enterprise which started as a magazine was quick to evolve.
In 2003 IB Woman was launched, a section dedicated to profiling successful female business people.
In 2003 the Gold Pages business listing was launched to gather collaboration-minded businesses together in an easy-to-use reference point. Frequent Gold Pages networking events let participants meet to hear a speaker of interest.
In 2004 came our first major innovation, the Top 100 SA Companies Index. Every year the Top 100 Index lists the biggest locally-owned or locally-based firms. The Top 100 announcement luncheon has become a sellout annual event.
In 2005 the Fast Movers project saw in-business name the first set of SA's fastest-growing businesses.
What we stand for
in-business exists to help SA business 'work smart'. We help business take shortcuts by learning from the experience of others and understanding what's happening on the ground, here and now.
Business competition – and opportunity – has become global. Information flow is overwhelming. We filter that flow to provide relevant information that gives readers the competitive advantage essential to success and growth.
Most enterprises grow randomly as opportunity presents itself – which can often end in tears. in-business readers get a better chance to make the right fit with the right suppliers and customers. Smart firms use in-business to identify like-minded suppliers and clients, how they work and what their goals are.
in-business also informs the SA business community on trends and significant factors shaping the South Australian business landscape – what to exploit and what to look out for.
in-business gives SA business the information to do an even better job.
Who we are
Graham Wakeling – Publisher
Graham Wakeling came to SA from the UK in 1988. A persistent entrepreneur, he was involved in direct marketing, retail administration for a major UK conglomerate and the import-export trade before focusing on publishing. Graham has been a small business owner for 15 years, chairs a leading SA employment services organisation, and is a board member of Publishers Australia.
With a decade of contract publishing behind him, Graham created in-business magazine and its companion magazine, Insight. Innovative and effective business publishing, Graham believes, is the best way he can express his determination to help SA prosper.
Larry Ellenwood - Editor
Larry Ellenwood is an experienced journalist and editor who has worked in most of SA's business sectors during his 15-year freelance career. He is uniquely equipped to meet the in-business challenge.
Larry adopted a plain English, informal style for in-business that readers find refreshing. His editorial approach emphasises the facts that matter to business in South Australia.
Feature Writers
Professor Richard Blandy
Professor Richard Blandy, one of SA's leading economists, has an unsurpassed grasp of SA’s business history and business environment. No one better understands how we are placed vis a vis Australia and the world.
Currently Executive Director of AustralAsia Economics, an economics consultancy, and an Adjunct Professor at the University of South Australia, Professor Blandy's credentials make for intimidating reading.
He has been an active commentator and prolific writer on economics, with a special interest in labour economics, since 1963. He is an Emeritus Professor of Economics at Flinders University, where he was Director of the National Institute of Labour Studies for many years. Subsequently, he was Director of the Institute for Applied Economic and Social Research at the University of Melbourne. Early in his career, he was a staff member of the International Labour Organisation in Geneva.
Most pertinently, Professor Blandy has been CEO of the SA Development Council advising Premier Dean Brown (1995-97); Associate Commissioner, [Commonwealth] Industries Assistance Commission (1984-92); and Chairman of the Centre for Applied Economics (1999-2002) and Director of the Centre for Innovation and Development (2002-) at UniSA. It's fair to say that Richard Blandy can see both the big picture and the fine print.
He has been listed in Who's Who in the World since 1990.
Other regular contributors:
Craig Stubing
Professor David Corkindale
Kel Spencer
Kimon Lycos
