While the very word 'economics' strikes fear in the hearts of many, as the great English economist Alfred Marshall puts it, economics is the study of mankind in the ordinary business of life.
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Neo Power by Ross Honeywill & Verity Blyth
ISBN: 192121502X
Price: $32.95
This fascinating book reveals startling evidence of how 4 million Australians are transforming the social and political landscape around us and provides in-depth insight into the new consumer power driving modern consumption. Can your organisation afford to miss out on targeting this influential bunch?
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