Your Employer Brand

by Brett Minchington (South Australian author)

Current Status: In Stock

Year Published: 2006

Attract, Engage, Retain

Attract, engage and retain your businesses most important asset - your staff!

Your Employer Brand is the most comprehensive publication in the world on employer branding and the first by an Australian business author. Focused on the attraction, engagement, and retention of talent in the workplace, this book is highly recommended for CEO's, MD's and Senior Managers in companies of all sizes responsible for shaping the future of their organisation.

The book features the innovative Employer Brand Excellence Framework to guide firms to develop their employer brand programs. Internationally supported, this book presents a number of solutions to the complexities facing organisations today as they address the challenges of a shrinking talent pool. The book includes international research findings in employer branding from leading firms such as Hewitt Associates, The Corporate Leadership Council, Hudson, Watson Wyatt, the Conference Board, Hays and The Economist and case studies of leading global brands are also detailed.