ISBN: 9780732281366

E-Myth Mastery: The Seven Essential Disciplines For Building A World Class Company

by Michael E Gerber

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Building on the phenomenal success of The E-Myth Revisited, bestselling author Michael Gerber presents the next step in his program, E-Myth Mastery. 

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise and why the mindset of an entrepreneur is so integral to the operating reality of the enterprise. He then covers seven essential skills: Leadership, Marketing, Money, Management, Lead Conversion, Lead Generation and Client Fulfilment.

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business.

E-Myth Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!