Books > Management > Flip
by Peter Sheahan
Price: $34.95 >>> Add to Cart >>>
Current Status: In Stock
Year Published: 2008
How counter-intuitive thinking is changing everything - fron branding and strategy to technology and talent
Does your business zig when the competition is zagging? That is the question author Peter Sheahan is asking in his new title Flip - how counter intuitive thinking is changing everything from branding and strategy to technology and talent.
Today's complex business environment means there is no straight way forward. Business requires constant new perspectives on all things - strategy, operations, customers and staff.
Peter shows how counter intuition is changing the rules faster than any other current trend - and explains how you can learn from 'flipstars' whose new approaches are leaving the old conventions behind.