Flip

by Peter Sheahan

Current Status: In Stock

Year Published: 2008

How counter-intuitive thinking is changing everything - fron branding and strategy to technology and talent

Does your business zig when the competition is zagging? That is the question author Peter Sheahan is asking in his new title Flip - how counter intuitive thinking is changing everything from branding and strategy to technology and talent.

Today's complex business environment means there is no straight way forward. Business requires constant new perspectives on all things - strategy, operations, customers and staff.

Peter shows how counter intuition is changing the rules faster than any other current trend - and explains how you can learn from 'flipstars' whose new approaches are leaving the old conventions behind.